Paul Rj Muller After a session with the Mommies (Gretchen & Paige)
The Hosts of the MommyCast
Mommy Casts & Blip.tv host a talk about Corperate Sponsorships. The Mommycast is (One of) the first independent shows to gain a major sponsor, Learn / steal from the best. All the respect to these amazing women. They have built a fun, engaging and above all else successful show
Advertising companies and possible Clients are looking for a consistent message and above all else… Quality
Who to approach? How do you determine who to pitch to
- Companies that are already in New media buys, Or have a vested intrest in New Media Exposure.
- There are Content specific buys out there to consider. For instance A Beach Walks Show is a match for something like Aloha Air. Good Matches are hard time find.
Personal Note: Craft a Media Kit. The Mommies have an absolutely gorgeous, well done media kit. This is the style I would like to emulate.
www.Blip.tv/learning for tips to create media kits and pre reqs
Forward emails about product directly to sponsor as a showing of active listenership.
FYI Mommycast was not the first show to score a major corporate sponsor.
I was just putting forward information as it was presented. The description they used was very specific. I am only paraphrasing here but it was along these lines. The first independent, non network affiliated show, to receive a major corporate sponsor. Whether it was intentionally misrepresented during the presentation i can’t speak to, but doubt that anyone would do that.
Hi Paul! Thanks for the kind words and we enjoyed meeting you!